PRE-LAUNCH IN SOUTH AFRICA

Paris, June 8, 2010 

TRACE, the leading international urban brand and media platform is actively preparing the

launch of its new channel: TRACE Sports.

TRACE Sports is the first 24-hour channel proposing factual entertainment and lifestyle

content exclusively dedicated to sports celebrities. With more than 80% of its content made of

original programming, TRACE Sports is a unique gateway to the intimate life of sporting

icons. TRACE Sports will be available in HD and SD.

On Wednesday June 9, just 2 days before the FIFA World Cup, TRACE will gather sports

and music celebrities, sports executives, TV distributors, journalists and advertisers from 30

different countries for a special Pre-launch Party at MIBAR lounge in Johannesburg, South

Africa.

Christian Karembeu (1998 Soccer World Champion) and his wife, top model Adriana

Karembeu, will host the function together with Olivier Laouchez, TRACE’s Chairman &

CEO. During the party, Olivier will present the TRACE Sports pilot including exclusive

content with and about Lance Armstrong, Rio Ferdinand, Usain Bolt, Kelly Slater, Yodsanklai

Fairtex, Michael Jordan, Jenson Button, Zinedine Zidane, David Beckham, Lionel Messi…

Since June 3, 2010, this pilot is being broadcast in HD in Europe and Middle East on

EUTELSAT Euro Hot Bird 9 satellite and will be presented all over the world to Pay TV

distributors.

TRACE Sports launch is scheduled for Q2, 2011.